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National Food Industries, was started
in the year 1977 and we are the manufacturers of Cheese Corn Curls
under the popular brand 'Emirates Pofaki'. We are the pioneers in
the field of snack food manufacturing in the entire Gulf region.
We expanded thereon to include in our lineup the manufacture of
fresh potato chips, potato based pellets, cheese corn balls, corn
tortilla chips and also fruit cup drinks.
We have agents all over the GCC and also sell our products to countries
like India, Pakistan, Bangladesh, Sri Lanka, Azerbaijan, Turkmenistan,
Russia, Lebanon, Yemen, Tanzania, Zanzibar, Mauritius and are also
negotiating with countries like Singapore, Canada, United Kingdom,
United States and Egypt.
We are considered by many to be a market leader because of our consistent
product quality and dedicated service team. We have our own distribution
setup through van sales and our people regularly visit all the seven
Emirates. Some of our more famous brands are Mr. Krisps, Emirates
Pofaki, Mr. Pofak, Pufaki Abusaa, Bakeman's and Sindbad.
We are a family run business with an experience in the Gulf market
stretching over four generations.Nowadays, competition comes not
only from local competitors but also from foreign companies in the
shape of multi-nationals. Thus, the emphasis from being entirely
product focused shifted to focusing on the customer service. This
is particularly true in the sense of this company who treats its
customers equally, no matter whether he may be a wholesaler or an
end user buying a carton. The company looks beyond traditional boundaries
and limits.
The goal of the company now is to be as efficient
as possible along with providing its customers with high levels
of service. In-depth studies were conducted by NFI to ensure that
new technology and science was always made best use of to provide
a better product to the consumer. Such that NFI was the first company
to change its colors to all natural. Distribution strategies also
changed to provide better service to customers. Self-distribution
seemed to be the only way to go since it was the only way that proper
attention to the entire product range could be ensured. Various
studies were included in the process of self-improvement for the
company, one of which was the study conducted by respected Arab
Nutritionist expert, Dr. Abdulrahman O. Musaiger.
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